Studienprogramm
Sports Management
Sports Management provides you with both general business and industry-specific knowledge. Upon graduation, you can take on leadership and management positions in sports organizations or the sports business industry.
The study contents of Sports Management are made up of 3 central areas:
- Sports Science
- Business Administration
- Public Relations
Depending on the university and your specialization, you may focus on one area more than the others. However, here are the core courses that you will encounter at every university. For example:
- Business Administration in Sport Business
- Micro/Macroeconomics
- Law
- Investment and Financing
- Marketing
- Business Management
- Financial Accounting
- Club Management
- Human Resource Management
- Sponsoring
In short, you will learn all about the business aspects in sports, i.e. marketing for athletics, boosting sales tickets, seeking sponsors, or facilities management, etc. Practical Sports are also part of the studies but not obligatory. Besides, you usually have to do an internship and write a report on it.
Here are some specializations you can take in Sports Management:
- Event Management
- Media Management
- Communication Studies
- Health Management
- Sports Marketing
A Bachelor's program usually lasts 6 to 8 semesters. After your Bachelor's degree, you can continue to pursue a Master's degree, which usually has 3 to 4 semesters.
You will need higher education entrance qualifications (Allgemeine oder Fachgebundene Hochschulreife) to study Sports Management. In some cases, you have to go to Studienkolleg first. Some universities may have admission restrictions (NC - Numerus Clausus) while at other universities, enrolment is sufficient to start your studies (Zulassungsfrei). For further information, please check with the university of your choice.
You need to demonstrate the following abilities to ensure that your Sports Management studies remain on track:
- interests in sports
- good physical fitness
- good understanding of business
- English proficiency
Upon graduation, you can work as a sports club manager or press spokesperson. You are also ready to take on various professional roles, such as marketing or business development in the commercial sector. Potential employers are:
- sports equipment manufacturers
- individual athletics
- clubs
- fitness centers
- research institutes
Your salary depends on many factors, such as professional experience, skills, education, job titles, and company size, etc. For example, if you work in a small local sports club, your salary is usually low and starts at around €2,300 gross per month. At nationally successful clubs, your salary is significantly higher, reaching €500,000 gross per year. However, there are only a few positions, and competition to get the job is fierce.
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